Webinar Editing Tool
Streamlined the onboarding process, reducing the need for manual support of 3 team members.
At Parmonic, an app that transforms long videos with the help of transcripts into digestible chunks called 'Moments'.
My role focused on research, analysing data and improving the app’s usability. The primary challenge was to make the tool more intuitive, as it initially required onboarding meetings with each client. The project’s success was reflected in positive qualitative feedback, and with further adjustments, we were able to fully eliminate the need for manual onboarding.
UI/UX
Parmonic
Atlanta, US
2022
Feb -July
SKILLS
Intuitive interface
System Design
Problem Solving
Understanding the scenario
A deep understanding of the problem was the first step
Research Goals
• Understand how users interact with the Moment Editor and identify usability issues.
• Reduce the learning curve for new users, minimizing the need for onboarding.
• Ensure the tool meets the needs of the primary user personas (marketers, content creators, etc.).
Business Goals
Eliminate onboarding process
Design the moment editor for making personalised editing on the AI generated moments.
Less inbound requests for help
“We should not drastically change existing layout - it will affect our already existing user base”
Compete with upcoming AI editors
Design the moment editor for making personalised editing on the AI generated moments.
Define
Insights and Design
Design Goals
Contextual/Relatable
Intuitive
Effortless
Brainstorming session
We usually map out a user flow and then edit it according to the features to be added and vice-versa
All screens
While the main focus was on the editing screen, the overall experience—from the homepage to publishing—was key to making the design more intuitive.
Highlighted features
Action on selection - Fitts’s Law
Added ability to make teams and share progress of projects
During resarch we found out users were sharing account details to edit same webinar.
Home page- Clear CTA
Have a currently editing webinar with steps
End to End Experience - Usability, Delight and Coherence.
Posting and managing are enhanced with seperate experience for premium members designed 50+ screens
Create Value Proposition
Clear information on homepage and while onboarding and their visual representation on clients page
Visibility
• Scroll to the particular moment when clicked on sleected text
• Clear CTA to publish , once the user is in publish mode he can always come back.
• The snippets of the webinar for context as in the previous designs are truncated when not needed
Ease
• While editing one moment, there will be just one thumbnail hence avoiding confusion
• Less open options in the top nav
• Thumbnail is a commonly used setting so kept on the tool bar at the top.
Usability testing
Understanding the why behind actions - Moderated
Karen
User
Clear indicators if the edit mode is adding the moment or creating one and how to enter and exit and clear CTAs
Miachel
User
I liked the quick view of the images in chunks , as the screen changed , it gave me context
Galdin
Product
Our design should encourage the people to make selection and create or add to existing moment
Impact
Understanding the why behind actions - Moderated
Positive response from users
Net Promoter Score (NPS) improved by 25%, rising from 45 to 70, and overall qualitative feedback increased.
Bounce Rates decreased
Bounce rate of users decreased and Average Time decreased in the client onboarding process since the implementation of the Parmonic Editor tool. This includes reductions in the time it takes to set up accounts, create content, or troubleshoot issues.
Handholding during Onboarding eliminated
Specifically, the tool's efficiency in streamlining the client onboarding process resulted in a notable decrease in outsourcing expenses. This translated into a tangible saving equivalent to the employment costs of four customer care resources.