ALL IN ONE
Zoop began as a dog-walking app and grew into a all in one platform for pet owners, offering services like grooming, pet supplies, and more.
As the lead on design from the start, I helped shape its direction from scratch. I focused on creating user-friendly interfaces, driven by research into pet owners' needs.
I also played a key role in developing the platform’s core features, ensuring they served both users and the business. Throughout the project, I worked closely with stakeholders, refining Zoop's design and functionality to keep it aligned with user expectations as the platform evolved.
Project type
E-Commerce
COMPANY
Zoop
Bangalore, India
Timeline
2023
May -July
SKILLS
User Research
Visual Design
Rapid Prototyping
Problem and Solution
There is a gap in the market of a unified platform means they have to rely on multiple providers, leading to inconvenience, time inefficiency, and limited trust in service quality. We aimed to fill this gap by offering a streamlined solution that meets both pet owners' needs and supported local service providers.
Solution
Understanding the scenario
Background
This was a freelance project which was a mindchild of one of my colleagues and we gathered a team of developers and designers to make this into a business idea and then a reality.
The business idea for Zoop made sense in India due to the country's rapidly growing pet care market. With over 20 million pet owners in India and a pet care industry projected to grow at a CAGR of 19.2% from 2020 to 2025, there was a significant demand for convenient services. As urbanization increased and nearly 70% of pet owners resided in cities, busy professionals and families were seeking streamlined solutions for pet care
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
We conducted in-depth market research to understand the needs and challenges faced by pet owners in India. India's changing pet care trends, gathering user insights through surveys and interviews, and identifying gaps in the market were key to identifying key pain points and paths forward.
Design & Prototyping
We translated research insights into wireframes and interactive prototypes, prioritizing user-friendly navigation and intuitive interfaces. By developing user personas and journey maps, we empathized with users and designed feature-specific screens. Through multiple design iterations, we refined the experience, defended our design choices to stakeholders, and continuously tested and improved them based on feedback.
Development & Implementation
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
Research and Planning
A deep understanding of the problem was the first step
User Persona
Competitive Benchmarking
Gaps
Done right
Business Model
A deep understanding of the problem was the first step
✍️
✅ ✅ 💥
🧮
🤝
⏳
😿
Before
Primary Issues
The users were worried about safety of their pets
Exploring
Finding cafes, facilities, stores for your pets.
Health
The tedious task of keeping track of activity of pets is important specially for dogs
😺
After
Key Outcomes
Trackers
Since we also offer zoop tags the walk feature is the core feature, Helps you manage multiple pets without worry.
Map with tags
An easy way for pet enthusiasts to find the offerings near their location.
Profile
Pet Activity
Keep a track of all activities and place you went to and want to go to, With multiple pets
Health
Save all the allergies, activity per day and injections tracker.
Vet help
All the information will be transferred to the vet services that you choose.
😿
Before
Primary Issues
Vet apps
Unavailability of vet booking apps
Pet Walking and Sitting
Finding a reliable platform for Pet walking in India
Pet Boarding
As our users are petlovers who are usually very busy in their daily schedule
😺
After
Key Outcomes
Enhance experience
The sophisticated UI and clear booking instruction is key in capturing the daily user who wants clear no nonse journey to book services.
😿
Before
Primary Issues
Exploring
Finding activities and understanding behavioural patterns for the pets.
Knowledge
Knowledge was available but there was no way to interact or cross question
😺
After
Key Outcomes
Community
A platform for pet enthusiasts and vets to
Meetups
A platform for pet enthusiasts and vets.
Zoop has been a game-changer for me and my dog, Max. I used to struggle to find reliable groomers and pet supplies in my area.
Zoop has been a game-changer for me and my dog, Max. I used to struggle to find reliable groomers and pet supplies in my area.
Jitendra, Pet Owner
Jitendra, Pet Owner
Head of Engineering, Loom
Head of Engineering, Loom
As a small business owner, Zoop has helped me connect with more clients than ever before. Extra money doesn't hurt right?
As a small business owner, Zoop has helped me connect with more clients than ever before. Extra money doesn't hurt right?
Arjun P., Pet Groomer
Arjun P., Pet Groomer
Product Analyst, Intercom
Product Analyst, Intercom
It’s the best app for pet owners who want convenience without compromising quality.
Will refer it to friends for sure.
It’s the best app for pet owners who want convenience without compromising quality.
Will refer it to friends for sure.
Kelly James, Pet Owner
Kelly James, Pet Owner
Head of Product Design, Abstract
Head of Product Design, Abstract